Category: Articles


Posted on May 11th, by Gerard Belanger in Articles, General. No Comments

Do you engage in networking within your business development activities? Are you thinking about doing it? You should, because it’s not only “in”, it’s mostly a proven method of generating contacts and business. It’s as if word-of-mouth was spreading from your existing clientele to your potential one!

On the face of it, there are many ways of engaging in networking and more and more possibilities are before us. How is one to decide? What is profitable, in time and in money?

1. What is Networking?

Before talking about types of networking, let’s understand what the spirit of networking is and especially, what it isn’t. If you believe that a networking event is the place where you hand out your business cards and get contracts the following week, don’t bother going. You’re wasting your time and are hurting your business’ development. However, if … Read More »

Your 5-Step Sales Method

Posted on May 4th, by Gerard Belanger in Articles, General. No Comments

You are meeting people every day. You are meeting them for any number of reasons but if you have a business or represent someone’s business, your antennas should be out because there are always opportunities out there. Your antennas should be out whatever the case, but that is another kettle of fish, not for this discussion.

There are some simple steps you should be aware of, some concise things you should be doing to improve your sales/business potential. Let’s call it ‘Your 5-Step Sales Method’.

1. Understand your Solutions and your Audience

This may sound like an obvious one but you must have a clear idea of what you’re offering and stick to it (at least until you have had enough feedback to justify some adjustments). Saying that you are a Graphic Artist or a Coach isn’t enough; nor is mentioning something like … Read More »